Blighty magazine was an important part of British pin-up history, evolving from wartime morale-booster to a popular post-war weekly. Arthur Ferrier‘s pin-up cartoons were a popular feature, appearing alongside photographs of showgirls and starlets including Pamela Green, who appeared in such features as Ooh-La-La!.
Blighty – an affectionate nickname for ‘home’ among British servicemen – began its journey in 1916 as a free publication for troops serving at the Front during World War I. Published from 40 Fleet Street under the control of the Committee of Blighty, it brought a “budget of humour from home” to the forces, featuring contributions from both professional artists and soldiers in the trenches.
The magazine was successfully revived during World War II, maintaining its mission of boosting troop morale. In the post-war era, it transformed into a successful men’s weekly, where Arthur Ferrier’s distinctive pin-up cartoons became a defining feature. His whole-page cartoon covers were a hallmark of the publication until they gradually gave way to photography, though his beloved artwork continued on the inside.
Through a carefully orchestrated transition beginning in 1959, Blighty evolved into Parade magazine. The change reflected shifting times and tastes – the magazine had long featured a popular section called ‘Picture Parade,’ and editors felt the name Blighty had become outdated. Rather than make an abrupt switch, they implemented the change gradually. First, they introduced Parade as a smaller addition to the title, gradually giving it equal prominence with Blighty before finally adopting Parade as the magazine’s sole name. The publication’s new tagline captured its broad appeal: ‘The man’s magazine women love to read.’ By the 1970s it was a top-shelf magazine.
Korero Press’s Kickstarter campaign for Arthur Ferrier’s Pin-up Parade has concluded, but copies are still available for pre-order from their website. This comprehensive three-volume box set represents the most complete collection of Ferrier’s work ever assembled.
The timing couldn’t be better, as interest in Ferrier’s work continues to grow. Recently, Peter Beard’s respected YouTube channel featured a new installment in his Unsung Heroes series dedicated to Ferrier’s artistic legacy. As Beard notes, “When I first featured Ferrier in my Unsung Heroes series, biographical information was scarce. Now, with access to the extensive research and artwork compiled for Korero Press’s upcoming three-volume collection by Rian Hughes, I’m able to present a much fuller picture of this remarkable artist.”
Don’t miss your chance to own this definitive collection of Arthur Ferrier’s work. Pre-order your copy of the three-volume box set today.
